The first pillar of building a conscious, sustainable company is a good product that can be delivered to its target market at the right price point.
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The second pillar is creating a brand that reaches its intended market and delivers on its promises. Aligning of values/culture and external brand are critical to success.
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The best products with a great brand does not matter if the company infrastructure is not solid. This is often the part of the equation that is overlooked, as its not "fun" like product or brand development.
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