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Pitching to an Investor

Gary joins Mary Scott on The Startup Launchpad to talk about what investors actually want to hear from startups — and why the team matters as much as the idea.

Cover art for the Stuck? Time to Improv! The Startup Launchpad podcast episode featuring Gary Tomchuk

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Stuck? Time to Improv! The Startup Launchpad · ~10 minutes

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What you'll hear

Investors bet on the team, not just the idea

Investors focus heavily on team composition and potential returns rather than the business concept alone. A strong team with experience across product, industry, and company building can pivot effectively — while a weak team can ruin even a good idea.

The three-legged stool

Gary introduces his model for building stable companies: product/service, marketing, and the business structure that supports them. Miss one leg and the company wobbles — no matter how strong the other two are.

Impact companies: people, planet, and profit

Impact founders often focus too heavily on the social mission. Gary explains how he helps founders balance all three pillars — and how to decide whether an impact venture should operate as a for-profit or a non-profit, including newer approaches like donor-advised funds.

Inside Investors Circle

Gary shares how Investors Circle — an angel investment group active for 34 years with over $300 million invested — approaches pre-seed, seed, and Series A rounds, and what founders need to show: traction, a team in place, MVP progress, and skin in the game.

Preparing to pitch investors?

Gary works with founders on intentional business plans and investor readiness.

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